The Growth of Niche Marketing in Holiday Rental Promotion

One of the most common mistakes that gite owners  Situs Slot Gacormake in marketing their business is in trying to be all things to all people. They strive to attract ‘anyone out there’ as a potential customer, adopting a scattergun approach in an attempt to attract bookings. This approach is rarely successful. The result is that their marketing is ineffective which means that it’s not that easy to find them.

Many people will tell you that the gite market in France is saturated and that this business model is no longer viable. Are they right? Partly, yes. Let’s say there’s 100 gite complexes clustered in a small, popular region of France. The owners are all vying for customers and all are usually following a recognised route to market such as paid advertising with mass market holiday rental agencies. As potential holidaymakers attempting to sift through this information how do we tell these properties apart? The short answer is, we don’t.

Whilst it’s true that a great many people are now trying to carve out a living in this way, I still maintain that the world will always make way for you if you are really good at what you do or offer. Testament to this are the individuals, couples and families who are currently running successful gite operations in all areas of France. So how are they doing it?

One answer lies in niche marketing. Very simply put, a niche is simply any topic that people are interested in. It’s a group of people with specific needs, wants and requirements. Some examples would be holiday makers who like to travel with their pets, families with young children or hobbyists such as fishermen. Each of these groups has very important characteristics; they are often passionate about their pet or hobby and are much more likely to respond to a marketing message that they perceive as being ‘made just for them’.

Over the last few years holiday rental agencies have been adding a growing list of niche markets to their search results with the result that you can now filter for pet friendly or child friendly properties, for example. Let’s say a customer is looking to book a gite in the Brittany region of France. A search done today on one of the large agencies displays a total of 5930 properties listed. Refining this search to highlight pet friendly properties returns 2123 results. The competition is thus reduced yet it’s important to realise that the numbers of properties listed in these niche slots is growing every year, with more and more owners choosing to categorise their offering in this way. The one thing you can never do with marketing is simply define your niche once and stand still! Staying ahead of the game is key in successfully promoting your property year on year. What will your niche be? Granted, perhaps too ingenious designs might have alienated the traditional players, however it is bold creative approach that sets internet casinos far apart from land based casinos when it comes to slot machines. After a somewhat dull start it seemed that casino designers were ready to march the new market of players to the twenty first century. The one-arm bandit lost its famous limb for stylized buttons and the traditional box frame made way for interesting 3d settings with unconventional inventions. Examples of exciting slots that demonstrate what it means to think outside the box are CasinoLux. com’s funny Eureka! designed as a mad scientist’s lab or the picturesque Faerie Tale slot themed as a magical forest where the symbols burst out of petals in charming animation. More good examples can be found at Money-Casino. com such as the nostalgic Drive In Slots where the symbols are projected on movie screens, or the horror film inspired Haunted Slots set in a grim cemetery and rising specters from the grave instead of spinning the old fruit reels.

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